Roku Announces Roku Exchange, A TV Streaming-First Advertising Technology Solution Connecting Ad Inventory With Advertiser Demand
Portfolio Pulse from Benzinga Newsdesk
Roku has announced the launch of Roku Exchange, a new advertising technology platform designed to connect ad inventory with advertiser demand. The platform leverages Roku's premium ad supply, identity data, and AI optimization to enhance campaign performance and accessibility for buyers.
June 12, 2024 | 12:39 pm
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Roku has introduced Roku Exchange, an advertising technology platform that integrates premium ad supply with identity data and AI optimization to improve campaign performance and accessibility for advertisers.
The launch of Roku Exchange is likely to positively impact Roku's stock in the short term as it enhances the company's advertising capabilities, making it more attractive to advertisers and potentially increasing ad revenue.
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