Apple Becomes First $1 Trillion Global Brand, Retains Top Spot For Third Consecutive Year: Kantar
Portfolio Pulse from Rounak Jain
Apple Inc. (NASDAQ:AAPL) has become the first brand to surpass $1 trillion in brand value, according to Kantar’s BrandZ rankings. This marks a 15% increase from the previous year. Apple retains its top spot for the third consecutive year, followed by Alphabet Inc.'s Google (NASDAQ:GOOG, GOOGL) and Microsoft Corp. (NASDAQ:MSFT). Nvidia Corp. (NASDAQ:NVDA) also made its debut in the top 10 most valuable brands, with its brand value nearly tripling to over $200 billion.
June 12, 2024 | 12:08 pm
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NEUTRAL IMPACT
Alphabet Inc.'s Google ranks as the second most valuable brand at $753 billion, following Apple.
While Google's ranking as the second most valuable brand is notable, it is unlikely to have a significant short-term impact on its stock price.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Alphabet Inc.'s Google ranks as the second most valuable brand at $753 billion, following Apple.
While Google's ranking as the second most valuable brand is notable, it is unlikely to have a significant short-term impact on its stock price.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 50
NEUTRAL IMPACT
Microsoft Corp. ranks as the third most valuable brand at $713 billion, following Apple and Google.
Microsoft's ranking as the third most valuable brand is notable but is unlikely to have a significant short-term impact on its stock price.
CONFIDENCE 90
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Apple Inc. has become the first brand to surpass $1 trillion in brand value, marking a 15% increase from the previous year. The company also unveiled new AI features, expected to boost iPhone demand.
Apple's achievement of a $1 trillion brand value and the introduction of new AI features are likely to positively impact its stock price in the short term.
CONFIDENCE 100
IMPORTANCE 100
RELEVANCE 100
POSITIVE IMPACT
Nvidia Corp. debuts in the top 10 most valuable brands, with its brand value nearly tripling to over $200 billion.
Nvidia's significant increase in brand value and its debut in the top 10 most valuable brands are likely to positively impact its stock price in the short term.
CONFIDENCE 95
IMPORTANCE 80
RELEVANCE 80