Fox Corporation Expands Partnership With FreeWheel To Enhance Dynamic Ad Insertion And Co-Develop Targeting Technology; FreeWheel To Become Primary Ad Serving Partner For One FOX Enterprise
Portfolio Pulse from Benzinga Newsdesk
Fox Corporation has expanded its partnership with FreeWheel to enhance dynamic ad insertion and co-develop targeting technology. FreeWheel will become the primary ad serving partner for One FOX Enterprise.
June 12, 2024 | 12:02 pm
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POSITIVE IMPACT
Fox Corporation has expanded its partnership with FreeWheel to enhance dynamic ad insertion and co-develop targeting technology. This move aims to improve ad targeting and efficiency.
The expanded partnership with FreeWheel is likely to improve Fox Corporation's ad targeting capabilities and efficiency, which could positively impact its advertising revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Fox Corporation has expanded its partnership with FreeWheel to enhance dynamic ad insertion and co-develop targeting technology. This move aims to improve ad targeting and efficiency.
The expanded partnership with FreeWheel is likely to improve Fox Corporation's ad targeting capabilities and efficiency, which could positively impact its advertising revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100