'Starbucks Joins The Value Menu Wars With A New Discounted Offer' - CNN
Portfolio Pulse from Benzinga Newsdesk
Starbucks has introduced a new 'Pairings Menu' offering discounted breakfast combinations to attract budget-conscious consumers. This move comes after a disappointing quarter with a 3% drop in same-store US sales. The new menu is part of broader changes, including a new iced coffee blend and updates to the Starbucks app.
June 11, 2024 | 4:03 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Starbucks has introduced a new 'Pairings Menu' to attract budget-conscious consumers after a disappointing quarter with a 3% drop in same-store US sales. This move is part of broader changes, including a new iced coffee blend and app updates.
The introduction of a value menu is a strategic move to attract budget-conscious consumers and boost sales after a disappointing quarter. This could positively impact Starbucks' stock in the short term as it may drive increased customer traffic and spending.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100