Affirm Soars After Apple Partnership Announcement: What It Means For Users
Portfolio Pulse from Nabaparna Bhattacharya
Affirm Holdings, Inc. (AFRM) shares surged after Apple Inc. (AAPL) announced that Affirm’s payment products will be available to Apple Pay users in the U.S. later this year. This partnership is expected to enhance Affirm's user base and payment flexibility, although it won't materially impact revenue or gross merchandise volume in fiscal year 2025. AFRM stock has gained over 76% in the past year, and investors can also gain exposure via JPMorgan BetaBuilders U.S. Small Cap Equity ETF (BBSC).
June 11, 2024 | 2:11 pm
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Apple announced a partnership with Affirm to integrate Affirm’s payment products with Apple Pay in the U.S. This move is expected to enhance Apple Pay's payment flexibility and user experience.
The partnership with Affirm is likely to enhance Apple Pay's payment flexibility and user experience, which could positively impact Apple's ecosystem and user engagement.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Affirm's shares surged by 5.8% following the announcement of a partnership with Apple, which will make Affirm’s payment products available to Apple Pay users in the U.S. later this year. This partnership is expected to enhance Affirm's user base and payment flexibility.
The partnership with Apple is a significant development for Affirm, likely to increase its user base and enhance payment flexibility. However, the company does not expect a material impact on revenue or gross merchandise volume in fiscal year 2025.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
JPMorgan BetaBuilders U.S. Small Cap Equity ETF (BBSC) provides exposure to Affirm, which has seen a significant stock price increase following the partnership announcement with Apple.
BBSC provides exposure to Affirm, which has seen a significant stock price increase following the partnership announcement with Apple. This could make BBSC more attractive to investors looking to benefit from Affirm's growth.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 50