Jeff Bezos-Backed Perplexity CEO Criticizes Google's Ad-Heavy Model: 'It Ended Up Going The Same Path As Yahoo'
Portfolio Pulse from Benzinga Neuro
Perplexity, an AI-powered search engine backed by Jeff Bezos, criticizes Google's ad-heavy model. CEO Aravind Srinivas highlights decreasing engagement with ads and emphasizes Perplexity's user-centric approach. The company, which has gained significant traction and unicorn status, aims to disrupt the search engine industry and potentially challenge Google.
June 11, 2024 | 8:35 am
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Perplexity's CEO criticizes Google's ad-heavy model, highlighting decreasing consumer engagement with ads. This could pose a challenge to Google's revenue model, especially with the rise of AI-powered, user-centric search engines like Perplexity.
The criticism from Perplexity's CEO points to a potential shift in consumer preference towards more user-centric search engines, which could negatively impact Google's ad revenue model. The rise of AI-powered competitors like Perplexity adds to this challenge.
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