E.W. Scripps Streamlines Programmatic Ad Buying With New Tech Solutions From The Trade Desk, Including OpenPass And Unified ID 2.0 For Improved Audience Targeting And Performance Measurement
Portfolio Pulse from Benzinga Newsdesk
E.W. Scripps has partnered with The Trade Desk to enhance its programmatic ad buying capabilities. The collaboration includes the implementation of OpenPass and Unified ID 2.0, aimed at improving audience targeting and performance measurement.
June 10, 2024 | 4:17 pm
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POSITIVE IMPACT
E.W. Scripps has partnered with The Trade Desk to enhance its programmatic ad buying capabilities, which could improve its advertising revenue and operational efficiency.
The partnership with The Trade Desk and the adoption of OpenPass and Unified ID 2.0 are likely to enhance E.W. Scripps' advertising capabilities, potentially leading to increased revenue and operational efficiency.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
The Trade Desk's partnership with E.W. Scripps to provide OpenPass and Unified ID 2.0 could expand its market reach and solidify its position in the ad tech industry.
By partnering with E.W. Scripps, The Trade Desk can expand its market reach and strengthen its position in the ad tech industry, potentially leading to increased adoption of its solutions.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 100