Will AI Be The X-Factor In Apple's Next iPhone?
Portfolio Pulse from Shivani Kumaresan
Apple Inc. (NASDAQ:AAPL) is expected to unveil AI enhancements in its upcoming iPhone models at the WWDC 2024. Analysts predict these AI features could drive a multi-year upgrade cycle, potentially increasing iPhone unit sales by 9% by September 2025. However, the mature smartphone market poses challenges.

June 07, 2024 | 3:52 pm
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Apple is expected to introduce AI features in its upcoming iPhone models at WWDC 2024. Analysts predict these features could drive a 9% increase in unit sales by September 2025, despite the mature smartphone market.
The introduction of AI features in iPhones is expected to drive a multi-year upgrade cycle, potentially increasing sales by 9%. This is significant given that iPhone sales have been declining. The market's positive reaction is reflected in the current stock price increase.
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