Meta Introduces AI-Powered Ad Targeting On WhatsApp: Report
Portfolio Pulse from Shivani Kumaresan
Meta Platforms Inc. (NASDAQ:META) has introduced AI-powered ad targeting on WhatsApp, marking a significant shift for the messaging service. This move aims to enhance revenue generation from WhatsApp, which has been minimally contributing to Meta's overall revenue despite its popularity. The new AI tools will leverage user behavior on Facebook and Instagram to tailor messages to receptive customers. Additionally, Meta announced the integration of Brazil's PIX digital payment system into WhatsApp.
June 07, 2024 | 2:25 pm
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Meta Platforms Inc. has introduced AI-powered ad targeting on WhatsApp, aiming to enhance revenue generation from the platform. This move represents a significant shift for WhatsApp, which has traditionally avoided targeted advertising.
The introduction of AI-powered ad targeting on WhatsApp is a strategic move to enhance revenue generation from the platform, which has been minimally contributing to Meta's overall revenue. This development is likely to positively impact Meta's stock price in the short term.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Investors can gain exposure to Meta Platforms' stock through the Vanguard Communication Services ETF (NYSE:VOX), which may benefit from Meta's new AI-powered ad targeting on WhatsApp.
The Vanguard Communication Services ETF (VOX) includes Meta Platforms in its holdings. The positive developments in Meta's revenue generation strategies are likely to benefit VOX in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 50
POSITIVE IMPACT
Investors can gain exposure to Meta Platforms' stock through the Communication Services Select Sector SPDR Fund (NYSE:XLC), which may benefit from Meta's new AI-powered ad targeting on WhatsApp.
The Communication Services Select Sector SPDR Fund (XLC) includes Meta Platforms in its holdings. The positive developments in Meta's revenue generation strategies are likely to benefit XLC in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 50