Fox Factory Holding's Subsidiary Marucci & Victus Brands, To Become The Official Bats Of Major League Baseball
Portfolio Pulse from Benzinga Newsdesk
Fox Factory Holding's subsidiary, Marucci Sports LLC, has secured an exclusive license agreement with Major League Baseball (MLB) for its Marucci and Victus brands to become the Official Bats of MLB from January 1, 2025, to December 31, 2028. This deal also includes exclusive rights to use MLB trademarks with Marucci's Smart Bat products.
June 07, 2024 | 12:04 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
Fox Factory Holding's subsidiary, Marucci Sports, has signed an exclusive agreement with MLB for its Marucci and Victus brands to be the Official Bats from 2025-2028. This deal also includes exclusive rights to use MLB trademarks with Marucci's Smart Bat products.
The exclusive agreement with MLB positions Marucci and Victus as the premier bat brands in professional baseball, likely boosting brand recognition and sales. This is a significant win for Fox Factory Holding, enhancing its market position and potentially driving revenue growth.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100