Amazon Makes Prime Bet On Sports With NBA Deal: Streaming Platform Will Soon Have Content From 4 Major Leagues (And More)
Portfolio Pulse from Chris Katje
Amazon is reportedly securing a $1.8 billion annual deal for NBA media rights, adding to its growing sports content on Prime Video. The deal, starting in the 2025-2026 season, includes regular-season games, in-season tournaments, and playoff games. This move aims to boost Prime Video subscriptions and advertising revenue. The Walt Disney Company and Comcast are also part of the new NBA media rights deal.
June 06, 2024 | 8:08 pm
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NEGATIVE IMPACT
Warner Bros. Discovery's current NBA media rights deal will be replaced by the new deal involving Amazon, Disney, and Comcast starting in the 2025-2026 season.
Warner Bros. Discovery losing the NBA media rights deal could negatively impact its sports content offering and viewership, potentially affecting its revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
POSITIVE IMPACT
Amazon is securing a $1.8 billion annual deal for NBA media rights, adding to its sports content on Prime Video. This move aims to boost Prime Video subscriptions and advertising revenue.
The deal significantly enhances Amazon's sports content offering, which has historically driven Prime Video subscriptions and high viewership ratings. This is likely to positively impact Amazon's revenue and stock price.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Comcast is part of the new NBA media rights deal starting in the 2025-2026 season, replacing the expiring deal with Warner Bros. Discovery.
Comcast's involvement in the new NBA media rights deal ensures continued access to popular sports content, which is likely to support its streaming and broadcasting segments.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
The Walt Disney Company is part of the new NBA media rights deal starting in the 2025-2026 season, replacing the expiring deal with Warner Bros. Discovery.
Disney's involvement in the new NBA media rights deal ensures continued access to popular sports content, which is likely to support its streaming and broadcasting segments.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Netflix recently secured two Christmas Day NFL games for the 2024 season, aiming to boost its sports content offering.
Netflix's acquisition of NFL games indicates its interest in expanding sports content, which could attract more subscribers and advertisers.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50