'TikTok is testing Snapchat-like streaks' - TechCrunch
Portfolio Pulse from Benzinga Newsdesk
TikTok is testing a new feature similar to Snapchat's streaks, which could increase user engagement on the platform. This move may impact other social media companies like Meta, Pinterest, and Snapchat.
June 06, 2024 | 5:45 pm
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NEGATIVE IMPACT
TikTok's new feature testing could increase competition for Meta's platforms, potentially affecting user engagement and advertising revenue.
TikTok's introduction of a feature similar to Snapchat's streaks could draw users away from Meta's platforms, potentially reducing user engagement and advertising revenue for Meta.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Pinterest may face increased competition from TikTok's new feature, which could affect its user base and engagement metrics.
The introduction of TikTok's streaks feature could attract users who might otherwise spend time on Pinterest, potentially affecting Pinterest's user engagement and growth.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
NEGATIVE IMPACT
Snapchat could see direct competition from TikTok's new streaks feature, potentially impacting its user engagement and growth.
Since TikTok's new feature is directly modeled after Snapchat's streaks, Snapchat could see a decline in user engagement as users might prefer TikTok's platform for similar interactions.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90