'TNT Is Negotiating For Fourth NBA Rights Package' - Front Office Sports
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Warner Bros. Discovery (WBD) is negotiating for a fourth NBA media-rights package, which could include regular-season and playoff games. This move aims to maintain TNT's long-standing relationship with the NBA and ensure the survival of its popular 'Inside the NBA' show. WBD is also dealing with significant debt and aims to avoid overpaying for the rights.
June 06, 2024 | 4:31 pm
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Warner Bros. Discovery is negotiating for a fourth NBA media-rights package to maintain TNT's relationship with the NBA and ensure the survival of 'Inside the NBA'. This move could help WBD manage its $40 billion debt by avoiding overpayment.
Securing a smaller, cheaper NBA media-rights package would allow WBD to maintain its long-standing relationship with the NBA and ensure the survival of its popular 'Inside the NBA' show. This move is also strategic for managing WBD's significant debt by avoiding overpayment.
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