Bell Media Partners With TikTok To Bring Pulse Premiere To Canada
Portfolio Pulse from Benzinga Newsdesk
Bell Media has partnered with TikTok to bring Pulse Premiere to Canada, offering advertisers greater control and predictability by placing ads next to select publisher partner content on the For You feed.

June 06, 2024 | 1:07 pm
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Bell Media, a subsidiary of BCE, has partnered with TikTok to introduce Pulse Premiere in Canada. This service will provide advertisers with greater control and predictability by placing ads next to select publisher partner content on the For You feed.
The partnership with TikTok to launch Pulse Premiere in Canada is likely to positively impact BCE's stock in the short term. This new service enhances ad control and predictability, which could attract more advertisers and increase revenue for Bell Media.
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