Bell Media Selected As Dotdash Meredith's New Canadian Sales Partner, Expanding Premium Digital Advertising In Canada
Portfolio Pulse from Benzinga Newsdesk
Bell Media has been selected as the exclusive Canadian sales partner for Dotdash Meredith, America's largest digital publisher. This partnership will expand Bell Media's digital advertising portfolio by adding Dotdash Meredith's premium digital inventory from over 40 iconic brands.
June 06, 2024 | 1:07 pm
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Bell Media, a subsidiary of BCE, has been chosen as the exclusive Canadian sales partner for Dotdash Meredith. This partnership will enhance Bell Media's digital advertising offerings by incorporating Dotdash Meredith's premium digital inventory.
The partnership with Dotdash Meredith significantly enhances Bell Media's digital advertising capabilities, likely leading to increased revenue opportunities. This positive development is expected to have a favorable short-term impact on BCE's stock price.
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