NBA Nears $76B TV Deal With NBC, ESPN And Amazon: Report (UPDATED)
Portfolio Pulse from Benzinga Neuro
The NBA is nearing a $76 billion TV deal with NBC, ESPN, and Amazon, which will span 11 years and include regular-season and playoff games, as well as the new NBA in-season tournament and 'play-in' games. NBC, ESPN, and Amazon are expected to pay significant annual fees, with the deals set to begin after the 2024-2025 season.
June 05, 2024 | 2:01 pm
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Amazon (NASDAQ:AMZN) will pay $1.8 billion annually for NBA broadcasting rights, including regular-season and playoff games, the new NBA in-season tournament, and 'play-in' games.
Amazon's investment in NBA broadcasting rights is a strategic move to enhance its sports streaming portfolio, likely driving increased Prime subscriptions and viewer engagement.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 85
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NBC, owned by Comcast (NASDAQ:CMCSA), is expected to pay around $2.5 billion annually for NBA broadcasting rights, including exclusive games on Peacock.
NBC's significant investment in NBA broadcasting rights, including exclusive content for Peacock, is likely to boost Comcast's revenue and strengthen its position in the competitive sports broadcasting market.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 90
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Disney (NYSE:DIS) will retain its NBA package, including the NBA Finals, with payments averaging $2.6 billion annually, up from $1.5 billion under the current deal.
Disney's increased investment in NBA broadcasting rights underscores its commitment to live sports, which is crucial for its streaming strategy and maintaining viewer engagement.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80