McDonald's Loses Chicken Big Mac Trademark In European Union
Portfolio Pulse from Benzinga Neuro
McDonald's Corp. (NYSE:MCD) has lost the trademark rights to its Chicken Big Mac in the European Union due to insufficient evidence of continuous use. The ruling, made by the EU's General Court, does not affect the traditional beef Big Mac trademark. The decision can still be appealed.
June 05, 2024 | 12:36 pm
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McDonald's has lost the trademark rights to its Chicken Big Mac in the EU due to insufficient evidence of continuous use. This ruling does not affect the traditional beef Big Mac trademark. The decision can still be appealed.
The loss of the Chicken Big Mac trademark in the EU is a setback for McDonald's as it limits their product offerings in the region. However, the impact is somewhat mitigated as the traditional Big Mac trademark remains unaffected. The decision can still be appealed, providing a potential avenue for reversal.
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