Cannabis Joint Venture Looks To Capitalize On Marijuana Beverages As Growing Alternative To Alcohol
Portfolio Pulse from Jelena Martinovic
Flora Growth Corp. (NASDAQ:FLGC) has formed a joint venture with Althea Group Holdings to enter the hemp-derived beverage market in the U.S. The new entity, Peak USA JV LLC, aims to leverage Flora's brand expertise and Althea's processing capabilities to produce cannabis-infused beverages as an alternative to alcohol.
June 04, 2024 | 6:05 pm
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Flora Growth Corp. has formed a joint venture with Althea Group Holdings to enter the U.S. hemp-derived beverage market. This partnership aims to leverage Flora's brand expertise and Althea's processing capabilities to produce cannabis-infused beverages.
The joint venture with Althea Group Holdings positions Flora Growth to capitalize on the growing cannabis-infused beverage market in the U.S. This strategic move could enhance Flora's market presence and drive revenue growth.
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