'Max Hikes Price for Ad-Free Plans Effective Immediately' - Variety
Portfolio Pulse from Benzinga Newsdesk
Max has announced an immediate price increase for its ad-free plans. This move is expected to impact subscribers and could influence the company's revenue and stock performance.
June 04, 2024 | 2:16 pm
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POSITIVE IMPACT
Max, owned by Warner Bros. Discovery (WBD), has increased the price of its ad-free plans effective immediately. This could affect subscriber retention and revenue.
The price hike for Max's ad-free plans could lead to increased revenue for Warner Bros. Discovery (WBD) if subscriber numbers remain stable. However, there is a risk of losing subscribers due to the higher cost. Overall, the immediate impact is likely positive for revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100