Versace Is Partnering With Snapchat On Launch Of Mercury Sneaker Collection
Portfolio Pulse from Benzinga Newsdesk
Versace is partnering with Snapchat to launch the Mercury Sneaker Collection using augmented reality. This collaboration aims to enhance the shopping experience by allowing users to virtually try on the sneakers through Snapchat's AR technology.
June 04, 2024 | 12:18 pm
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Snapchat's partnership with Versace to launch the Mercury Sneaker Collection using augmented reality could boost user engagement and attract more brands to its platform.
The partnership with a high-end brand like Versace is likely to enhance Snapchat's appeal and user engagement. The use of AR technology for virtual try-ons could attract more brands to collaborate with Snapchat, potentially increasing its revenue streams.
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