Unskippable Ads On Instagram? Platform Tests 'Ad Breaks' Feature
Portfolio Pulse from Franca Quarneti
Meta Platform Inc.'s Instagram is testing a new 'ad breaks' feature that forces users to watch ads before continuing to scroll. This move aims to drive value for advertisers and follows similar trends seen on platforms like YouTube.
June 03, 2024 | 9:06 pm
News sentiment analysis
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POSITIVE IMPACT
Alphabet's YouTube has been using unskippable ads, similar to Instagram's new 'ad breaks' feature. This trend indicates a growing acceptance of unskippable ads across platforms.
YouTube's existing use of unskippable ads suggests that Instagram's 'ad breaks' could be successful. This trend may benefit Alphabet by normalizing unskippable ads across platforms.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Alphabet's YouTube has been using unskippable ads, similar to Instagram's new 'ad breaks' feature. This trend indicates a growing acceptance of unskippable ads across platforms.
YouTube's existing use of unskippable ads suggests that Instagram's 'ad breaks' could be successful. This trend may benefit Alphabet by normalizing unskippable ads across platforms.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Meta's Instagram is testing 'ad breaks' that compel users to watch ads before continuing to scroll. This could increase ad revenue but may disrupt user experience.
The introduction of 'ad breaks' on Instagram could significantly boost Meta's ad revenue by increasing ad impressions. However, it may also disrupt user experience, which could lead to mixed reactions from users.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100