How 3 Chilean Brothers Built A Global Cannabis Platform Embraced By Big Sponsors Like Adidas And Crocs
Portfolio Pulse from Javier Hasse
The article details the journey of the Espinosa brothers in creating En Volá, a digital cannabis content platform that has gained significant traction in the Spanish-speaking world. The platform has collaborated with major brands like Adidas and Crocs, reflecting the growing acceptance of cannabis culture. En Volá has become a key player in the cannabis industry, offering educational and entertaining content while also venturing into the business of importing and distributing cannabis paraphernalia.
June 02, 2024 | 6:26 pm
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Adidas has collaborated with En Volá, a popular cannabis content platform, reflecting the brand's recognition of the growing cannabis culture.
Adidas' collaboration with En Volá indicates the brand's strategic move to tap into the growing cannabis culture, which could positively impact its brand perception and sales.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Crocs has partnered with En Volá, a prominent cannabis content platform, showcasing the brand's engagement with the cannabis community.
Crocs' partnership with En Volá demonstrates the brand's effort to connect with the cannabis community, potentially boosting its market reach and brand loyalty.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70