LeBron James, Bronny James To Play Together In NBA? Betting Odds On Free Agency, NBA Draft Look At Possibility
Portfolio Pulse from Chris Katje
LeBron James and his son Bronny James are key storylines for the 2023-2024 NBA offseason. Bronny James is a top NBA Draft prospect, and his selection could influence where LeBron plays next season. The NBA Draft will be televised by ABC and ESPN, units of Walt Disney Co (NYSE:DIS). DraftKings Inc (NASDAQ:DKNG) has released betting odds for which teams might draft Bronny and where LeBron might play. Madison Square Garden Sports Corp (NYSE:MSGS) could see stock movement if the New York Knicks land either James.

May 30, 2024 | 4:57 pm
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POSITIVE IMPACT
Walt Disney Co's ABC and ESPN will televise the 2024 NBA Draft, which could see increased viewership due to the LeBron and Bronny James storyline.
The high-profile nature of LeBron and Bronny James' potential team-up will likely drive higher viewership for the NBA Draft, benefiting Disney's broadcasting units.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
DraftKings Inc has released betting odds for which teams might draft Bronny James and where LeBron James might play next season, potentially driving increased betting activity.
The betting odds provided by DraftKings for the James family will likely attract significant interest from sports bettors, boosting the company's activity and revenue.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Madison Square Garden Sports Corp, owner of the New York Knicks, could see stock movement if the team lands LeBron or Bronny James, despite not being favorites.
Although the Knicks are not favorites to land LeBron or Bronny James, any association with the James family could attract investor interest and positively impact MSGS stock.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70