Amazon Boosts Prime Benefits With Grubhub Partnership, Takes Aim At Walmart
Portfolio Pulse from Anusuya Lahiri
Amazon has enhanced its Prime membership by making Grubhub subscriptions a permanent benefit, aiming to attract and retain members amid competition from Walmart and Target. This move could make Grubhub more appealing to potential buyers. Amazon's stock has gained 50% in the last 12 months, and investors can gain exposure through ETFs like VanEck Retail ETF and ProShares Long Online/Short Stores ETF.
May 30, 2024 | 2:07 pm
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NEGATIVE IMPACT
Amazon's new Prime benefit with Grubhub increases competition for Target, which also aims to attract and retain customers through its own loyalty programs.
The enhancement of Amazon Prime benefits with Grubhub subscriptions increases competitive pressure on Target, which also offers loyalty programs to attract and retain customers.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 60
NEGATIVE IMPACT
Amazon's enhancement of Prime benefits with a permanent Grubhub subscription increases competition for Walmart, which also offers a subscription service.
Amazon's move to enhance Prime benefits with Grubhub subscriptions increases competitive pressure on Walmart, which offers its own subscription service. This could impact Walmart's ability to attract and retain customers.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Amazon has made Grubhub subscriptions a permanent Prime benefit, enhancing its loyalty program and potentially attracting more members. This move could also make Grubhub more appealing to buyers.
The permanent addition of Grubhub subscriptions to Prime enhances the value of Amazon's loyalty program, which could attract more members and increase customer retention. This strategic move also positions Amazon competitively against Walmart and Target.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Investors can gain exposure to Amazon's stock through the ProShares Long Online/Short Stores ETF, which may benefit from Amazon's enhanced Prime benefits and stock performance.
The ProShares Long Online/Short Stores ETF includes Amazon, which has enhanced its Prime benefits. This could positively impact the ETF's performance as Amazon's stock continues to perform well.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Investors can gain exposure to Amazon's stock through the VanEck Retail ETF, which may benefit from Amazon's enhanced Prime benefits and stock performance.
The VanEck Retail ETF includes Amazon, which has enhanced its Prime benefits. This could positively impact the ETF's performance as Amazon's stock continues to perform well.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50