Broadridge Acquires AdvisorTarget; Financial Terms Of The Transaction Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Broadridge Financial Solutions, Inc. (NYSE:BR) has acquired AdvisorTarget to enhance its data and analytics suite, enabling better-targeted digital marketing and sales strategies for asset managers. Financial terms were not disclosed.
May 30, 2024 | 12:35 pm
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Broadridge Financial Solutions has acquired AdvisorTarget to enhance its data and analytics suite, which will enable more precise digital marketing and sales strategies for asset managers. This acquisition is expected to strengthen Broadridge's market position and drive growth.
The acquisition of AdvisorTarget will likely enhance Broadridge's product offerings and market position, leading to potential growth in revenue and market share. The integration of AdvisorTarget's data products with Broadridge's existing suite is expected to provide significant value to asset managers, making Broadridge a more attractive partner.
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