Volkswagen's initiative to introduce affordable electric cars could significantly increase its market share in the EV segment, especially in Europe. The focus on entry-level vehicles addresses a key barrier to EV adoption: high starting prices. Despite challenges like rising energy and raw material costs, the company's commitment to localization and reducing emissions could enhance its competitive edge.

Volkswagen's initiative to launch affordable electric cars could pose increased competition for Rivian, which is also targeting the lower-priced EV market. This could potentially impact Rivian's market share and pricing strategy in the short term.

Volkswagen's move to introduce affordable electric cars could pose increased competition for Tesla, which is also targeting the lower-priced EV market. This could potentially impact Tesla's market share and pricing strategy in the short term.