Reported Monday, David Beckham Announced As AliExpress Global Ambassador, Debuting With UEFA EURO 2024 Campaign Launch
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David Beckham has been announced as the global ambassador for AliExpress, debuting with the UEFA EURO 2024 campaign. The partnership aims to engage fans with exclusive discounts and prizes.
May 28, 2024 | 7:22 am
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Alibaba Group (BABA), the parent company of AliExpress, has announced David Beckham as its global ambassador. This partnership, starting with the UEFA EURO 2024 campaign, is expected to boost brand visibility and customer engagement through exclusive discounts and prizes.
The announcement of David Beckham as the global ambassador for AliExpress is likely to enhance Alibaba's brand visibility and customer engagement, especially with the high-profile UEFA EURO 2024 campaign. This could positively impact BABA's stock in the short term.
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