XPeng Faces Sales Model Challenges Amid Staffing Adjustments And Leadership Shifts: Report
Portfolio Pulse from Nabaparna Bhattacharya
XPeng Inc. (NYSE:XPEV) is facing challenges in its shift to a dealer-dependent sales model, leading to staffing adjustments and leadership changes. Gu Yuanqin has taken over as head of sales, and Yu Tao is expected to join as vice president of marketing. XPeng aims to sell 280,000 units this year but has yet to surpass 10,000 units per month.

May 25, 2024 | 7:07 pm
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XPeng Inc. is undergoing significant staffing and leadership changes amid challenges in its shift to a dealer-dependent sales model. The company aims to sell 280,000 units this year but has yet to surpass 10,000 units per month.
The staffing adjustments and leadership changes indicate internal challenges in XPeng's shift to a dealer-dependent sales model. The ambitious sales target of 280,000 units this year, despite not surpassing 10,000 units per month so far, adds pressure. These factors are likely to negatively impact the stock price in the short term.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100