Napkin Sells For $1M, Here's How Lionel Messi Was Involved
Portfolio Pulse from Chris Katje
A napkin that played a crucial role in Lionel Messi's signing with FC Barcelona sold for $964,450 at auction. The napkin, which lacks Messi's signature, is considered one of the most important pieces of soccer memorabilia. Messi's influence extends to companies like Apple, Adidas, and Anheuser-Busch InBev, which have seen boosts from their associations with the soccer star.
May 22, 2024 | 9:07 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
Apple Inc. has seen a significant increase in AppleTV+ subscribers for its MLS packages following Lionel Messi's signing with the league.
Messi's signing with MLS has directly led to an increase in AppleTV+ subscribers, positively impacting Apple's revenue from its streaming service.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Adidas, which signed Messi to a lifetime deal in 2017, has benefited from Messi's move to MLS, where Adidas is a long-time partner.
Adidas' long-term partnership with MLS and its lifetime deal with Messi have been bolstered by Messi's move to the league, likely increasing brand visibility and sales.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Anheuser-Busch InBev is leveraging Messi's popularity in branding and commercials for Michelob Ultra, aiming for a boost in sales.
Using Messi in branding and commercials is a strategic move by Anheuser-Busch InBev to enhance the appeal of Michelob Ultra, potentially increasing sales.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60