'Amazon Plans To Give Alexa An AI Overhaul - And A Monthly Subscription Price' - CNBC
Portfolio Pulse from Benzinga Newsdesk
Amazon plans to upgrade its Alexa voice assistant with generative AI and introduce a monthly subscription fee. This move aims to make Alexa more competitive against advanced AI chatbots from companies like Google and OpenAI. The subscription will not be included in Amazon Prime. The overhaul comes amid internal pressure to justify the resources dedicated to Alexa and to keep up with AI advancements.

May 22, 2024 | 12:26 pm
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Amazon is upgrading Alexa with generative AI and introducing a monthly subscription fee. This move aims to make Alexa more competitive against AI chatbots from Google and OpenAI. The subscription will not be included in Amazon Prime.
The introduction of a generative AI-powered Alexa and a new subscription fee could boost Amazon's revenue and market position in the AI space. This move addresses internal pressures and aims to keep up with competitors like Google and OpenAI.
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