lululemon Elevates Global Creative Director And Establishes Chief Brand & Product Activation Officer Role
Portfolio Pulse from Benzinga Newsdesk
lululemon has promoted Nikki Neuburger to Chief Brand & Product Activation Officer, where she will oversee Merchandising, Footwear, and Product Operations. Elizabeth Binder, Chief Merchandising Officer, will report to Neuburger.
May 21, 2024 | 9:00 pm
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lululemon has promoted Nikki Neuburger to Chief Brand & Product Activation Officer, expanding her responsibilities to include Merchandising, Footwear, and Product Operations. This move aims to streamline operations and enhance brand strategy.
The promotion of Nikki Neuburger to a more comprehensive role indicates lululemon's focus on strengthening its brand and product operations. This strategic move is likely to have a positive impact on the company's operational efficiency and market positioning.
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