"Google Starts Testing Ads In AI Overviews; Existing Search, Performance Max And Shopping Campaigns Will Be Automatically Eligible To Appear In Google's AI Overviews" - SearchEngineLand
Portfolio Pulse from Benzinga Newsdesk
Google is testing the inclusion of Search and Shopping ads in AI Overviews, which appear atop search results for complex queries. Existing ad campaigns will automatically be eligible. This move aims to monetize Google's AI investments but could impact traffic to brand sites.
May 21, 2024 | 4:02 pm
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Google is testing ads in AI Overviews, potentially enhancing ad visibility but risking reduced traffic to brand sites. This move aims to monetize AI investments.
The inclusion of ads in AI Overviews could increase ad visibility and revenue for Google. However, it may also reduce traffic to brand sites, impacting advertiser satisfaction. Overall, this move is likely to be positive for Google's revenue in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Google's new ad placement in AI Overviews could boost ad visibility but might reduce traffic to brand sites. This is part of Google's strategy to monetize AI.
By integrating ads into AI Overviews, Google aims to enhance ad visibility and monetize its AI investments. While this could lead to reduced traffic to brand sites, the overall impact on Google's revenue is expected to be positive in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100