Netflix Stock Hits 52-Weeks High After NFL Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising'
Portfolio Pulse from Chris Katje
Netflix shares hit a 52-week high following updates on its ad-supported plan and a new NFL deal. Analyst Tim Nollen from Macquarie praises the company's advertising strategy and partnerships with The Trade Desk, Google, and Magnite. Netflix's recent moves are seen as positive steps to enhance its ad business.
May 21, 2024 | 1:11 am
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POSITIVE IMPACT
Google is highlighted as a programmatic advertising partner for Netflix's ad-supported plan, which has reached 40 million monthly active users.
The partnership with Netflix is a positive development for Google, potentially increasing its ad inventory and revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Google is highlighted as a programmatic advertising partner for Netflix's ad-supported plan, which has reached 40 million monthly active users.
The partnership with Netflix is a positive development for Google, potentially increasing its ad inventory and revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Magnite is highlighted as a programmatic advertising partner for Netflix's ad-supported plan, which has reached 40 million monthly active users.
The partnership with Netflix is a positive development for Magnite, potentially increasing its ad inventory and revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
Netflix shares hit a 52-week high after announcing an NFL deal and updates on its ad-supported plan. Analyst Tim Nollen praises the company's advertising strategy and partnerships.
The NFL deal and ad-supported plan updates are significant positive developments for Netflix, enhancing its advertising strategy and boosting investor confidence.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
The Trade Desk is highlighted as a programmatic advertising partner for Netflix's ad-supported plan, which has reached 40 million monthly active users.
The partnership with Netflix is a positive development for The Trade Desk, potentially increasing its ad inventory and revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70