TikTok Tests Hour-Long Videos: What You Need To Know
Portfolio Pulse from Franca Quarneti
TikTok is testing hour-long video uploads, allowing some users to post videos up to 60 minutes long. This move aligns TikTok more closely with platforms like YouTube and Twitch, which are owned by Alphabet Inc. and Amazon.com Inc., respectively.
May 20, 2024 | 5:10 pm
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NEGATIVE IMPACT
TikTok's new feature of hour-long videos and its focus on livestreaming could pose a threat to Amazon's Twitch, which specializes in long-form and live content.
By offering longer videos and enhancing its livestreaming capabilities, TikTok could attract content creators and viewers from Twitch, impacting Amazon's user engagement and ad revenue.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
TikTok's move to test hour-long videos positions it as a closer competitor to YouTube, potentially impacting Alphabet Inc.'s market share in the long-form video content space.
TikTok's shift towards longer videos directly competes with YouTube's core offering, potentially drawing users and advertisers away from Alphabet Inc.'s platform.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80