'Apple Slashes Prices Of iPhone 15 Models To New Low In China Amid Heated Competition In World's Largest Smartphone Market; Mainland Online Retailers JD.com And Alibaba's Tmall On Monday Started Offering Deeper Discounts On iPhone 15 Models' - SCMP
Portfolio Pulse from Benzinga Newsdesk
Apple has significantly reduced the prices of iPhone 15 models in China through online retailers JD.com and Alibaba's Tmall, aiming to boost sales amid intense competition. The discounts are as high as 23% for some models. This move follows a decline in Apple's market share in China and a drop in iPhone sales in the region.

May 20, 2024 | 12:51 pm
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POSITIVE IMPACT
Apple has reduced the prices of iPhone 15 models in China by up to 23% through JD.com and Alibaba's Tmall to boost sales amid declining market share and intense competition.
The significant price cuts are likely to boost short-term sales and improve Apple's market share in China, positively impacting the stock price.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Alibaba's Tmall is one of the platforms offering significant discounts on iPhone 15 models, which could drive higher traffic and sales on the platform.
The discounts on iPhone 15 models could attract more customers to Alibaba's Tmall, increasing sales and potentially benefiting Alibaba's stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70
POSITIVE IMPACT
JD.com is offering significant discounts on iPhone 15 models, which could increase traffic and sales on the platform.
The discounts on iPhone 15 models could attract more customers to JD.com, increasing sales and potentially benefiting JD.com's stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 70