Microsoft's Game-Changer! Reportedly Shifts 'Call Of Duty' To Game Pass Subscription
Portfolio Pulse from Nabaparna Bhattacharya
Microsoft is reportedly considering offering the next Call of Duty installment through its Game Pass subscription service, marking a significant shift in its video game sales strategy. This move could attract new Game Pass users but may lead to lower revenue for Call of Duty under the new plan. The news comes after Microsoft's $75 billion acquisition of Activision Blizzard.
May 17, 2024 | 4:11 pm
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Microsoft is considering offering the next Call of Duty installment through its Game Pass subscription service, which could attract new users but potentially lower revenue for the franchise.
The shift to offering Call of Duty through Game Pass could attract new subscribers, potentially increasing long-term revenue despite a possible short-term dip in sales from traditional purchases.
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