TikTok Wants To Compete With YouTube, Trials Longer Videos for Full TV Episodes on the Platform
Portfolio Pulse from Anusuya Lahiri
TikTok is testing the ability for users to upload 60-minute videos, challenging platforms like YouTube. This move could allow for full TV episodes on TikTok and enhance user experience with features like horizontal full-screen viewing. The news also mentions Amazon's Twitch, Microsoft's LinkedIn, and Uber Eats exploring similar short-form video features.
May 17, 2024 | 2:40 pm
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NEGATIVE IMPACT
Amazon's Twitch recently launched a short-form video platform, Discovery Feed, which could be impacted by TikTok's new feature.
Amazon's Twitch has launched a short-form video platform, Discovery Feed. TikTok's new feature allowing 60-minute videos could attract content creators and viewers, potentially impacting Twitch's user engagement.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
TikTok's move to allow 60-minute videos directly challenges YouTube, potentially impacting its user engagement and ad revenue.
YouTube, owned by Alphabet Inc., is directly challenged by TikTok's new feature allowing 60-minute videos. This could lead to a shift in content creators and viewers, potentially impacting YouTube's user engagement and ad revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
NEGATIVE IMPACT
TikTok's move to allow 60-minute videos directly challenges YouTube, potentially impacting its user engagement and ad revenue.
YouTube, owned by Alphabet Inc., is directly challenged by TikTok's new feature allowing 60-minute videos. This could lead to a shift in content creators and viewers, potentially impacting YouTube's user engagement and ad revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
NEUTRAL IMPACT
Microsoft's LinkedIn is testing TikTok-style short-form video feeds, which could be influenced by TikTok's new feature.
Microsoft's LinkedIn is exploring short-form video feeds similar to TikTok. While TikTok's new feature focuses on longer videos, it could still influence LinkedIn's approach to video content.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Uber Eats plans to launch a TikTok-style short-form video feature, which could be impacted by TikTok's new 60-minute video capability.
Uber Eats is planning a short-form video feature similar to TikTok. While TikTok's new feature focuses on longer videos, it could still influence Uber Eats' strategy in video content.
CONFIDENCE 60
IMPORTANCE 40
RELEVANCE 50