Bob Iger Makes Rare Appearance At Disney Upfront For First Time Since 1994: Highlights 'Enviable Portfolio Of Brands, Franchises And Sports' To Advertisers
Portfolio Pulse from Chris Katje
Bob Iger, CEO of Walt Disney Co (NYSE:DIS), made a rare appearance at Disney's upfront advertising event for the first time since 1994. He highlighted Disney's strong portfolio of brands, franchises, and sports, and emphasized the company's focus on streaming platforms. Disney ended Q2 with 117.6 million Disney+ Core subscribers and is launching an ad-supported Disney+ platform while working to acquire full control of Hulu. Iger's appearance aims to secure strong advertising deals ahead of the new television and streaming schedule.
May 16, 2024 | 8:52 pm
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Bob Iger's appearance at Disney's upfront event highlights the company's strong portfolio and focus on streaming, which could attract advertisers and boost revenue. Disney+ has 117.6 million subscribers, and the company is launching an ad-supported platform while working to acquire full control of Hulu.
Iger's appearance and emphasis on Disney's strong portfolio and streaming focus are likely to attract advertisers, boosting revenue. The launch of an ad-supported Disney+ platform and potential full control of Hulu further strengthen Disney's position in the streaming market.
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