Visa Rolls Out New Tech Rivaling Apple Pay, Teams Up with Affirm for Easier Transactions
Portfolio Pulse from Anusuya Lahiri
Visa Inc (NYSE:V) is launching new technology to enhance its e-commerce position, including detailed customer preference sharing and a facial recognition payment system. Visa is also partnering with Affirm Holdings Inc (NASDAQ:AFRM) to simplify payment processes. Visa stock has gained over 22% in the last 12 months.
May 16, 2024 | 1:31 pm
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POSITIVE IMPACT
Affirm Holdings is partnering with Visa to introduce a single credential for multiple payment methods, simplifying payment processes for U.S. consumers.
The partnership with Visa is likely to enhance Affirm's market presence and simplify payment processes, which could positively impact its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 80
POSITIVE IMPACT
Investors can gain exposure to Visa's stock through the iShares U.S. Financial Services ETF.
Visa's positive developments could indirectly benefit the iShares U.S. Financial Services ETF, which includes Visa in its portfolio.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 30
POSITIVE IMPACT
Investors can gain exposure to Visa's stock through the Litman Gregory Funds Trust Polen Capital Global Growth ETF.
Visa's positive developments could indirectly benefit the Litman Gregory Funds Trust Polen Capital Global Growth ETF, which includes Visa in its portfolio.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 30
POSITIVE IMPACT
Visa is launching new technology to enhance its e-commerce position, including detailed customer preference sharing and a facial recognition payment system. Visa is also partnering with Affirm to simplify payment processes.
Visa's new technology and partnership with Affirm are likely to enhance its market position and improve customer experience, potentially driving stock prices up.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
NEUTRAL IMPACT
Visa's new facial recognition payment system is akin to Apple Pay, potentially increasing competition in the payment technology space.
While Visa's new payment system competes with Apple Pay, the direct impact on Apple's stock is uncertain in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50