Build-A-Bear Workshop Announces In-Store Celebration Of Paramount Pictures' Feature Film "IF," In Theatres May 17, Through Partnership With Paramount Consumer Products
Portfolio Pulse from Benzinga Newsdesk
Build-A-Bear Workshop has announced an in-store celebration in partnership with Paramount Pictures for the feature film 'IF,' which will be in theaters on May 17. This collaboration aims to enhance customer engagement and drive sales through themed products and events.
May 16, 2024 | 12:41 pm
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POSITIVE IMPACT
Build-A-Bear Workshop's partnership with Paramount Pictures for the film 'IF' is likely to boost customer engagement and drive sales through themed products and events.
The partnership with a major film studio and the introduction of themed products and events are likely to attract more customers to Build-A-Bear stores, potentially increasing sales and enhancing brand visibility.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
POSITIVE IMPACT
Paramount Pictures' collaboration with Build-A-Bear Workshop for the film 'IF' is expected to enhance the film's marketing reach and drive box office sales.
The collaboration with Build-A-Bear Workshop will likely increase the film's visibility and attract a broader audience, potentially boosting box office sales.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80