HanesBrands and TCU Extend Long-Term Apparel Partnership
Portfolio Pulse from Benzinga Newsdesk
HanesBrands (NYSE:HBI) has extended its partnership with TCU for another five years, securing exclusive rights to manufacture and sell TCU Horned Frog fanwear in the mass retail channel. Financial terms of the deal were not disclosed.
May 16, 2024 | 12:06 pm
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
HanesBrands has renewed its exclusive partnership with TCU for another five years, allowing it to continue manufacturing and selling TCU fanwear. This could strengthen HBI's position in the collegiate apparel market.
The renewal of the partnership with TCU ensures that HanesBrands retains exclusive rights to a significant segment of the collegiate apparel market, which could positively impact its revenue and market position.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100