Samsung's 'UnCrush' Ad Mocking Apple Invites Barrage Of Criticism Online: 'You Think This Will Make People Switch?'
Portfolio Pulse from Ananya Gairola
Samsung released a new ad, 'UnCrush,' in response to Apple's controversial 'Crush' ad. However, Samsung's ad has faced criticism for missing the point of the backlash against Apple's ad, particularly regarding the use of AI in creative industries.
May 16, 2024 | 3:23 am
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Apple's 'Crush' ad faced criticism for its portrayal of technology crushing creativity, leading to an apology from the company. Samsung's response ad, 'UnCrush,' has also been criticized, potentially keeping the controversy alive.
The controversy surrounding Apple's 'Crush' ad and Samsung's response keeps the focus on Apple's marketing strategies and their impact on the creative community. However, the direct impact on Apple's stock is likely neutral in the short term.
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