Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb
Portfolio Pulse from Erica Kollmann
Netflix announced plans to launch an in-house advertising technology platform by the end of 2025, which will include partnerships with The Trade Desk, Google's Display & Video 360, and Magnite. This news led to a rise in the shares of The Trade Desk and Magnite.
May 15, 2024 | 8:44 pm
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POSITIVE IMPACT
Magnite shares surged 8.41% after Netflix announced it will include MGNI in its expanded roster of buy-side programmatic partners.
The inclusion of Magnite in Netflix's expanded roster of buy-side programmatic partners is a significant positive, likely to boost MGNI's business and revenue.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 80
POSITIVE IMPACT
Netflix's announcement of an in-house ad-tech platform and new partnerships is a strategic move to enhance its ad-supported plan, which has reached 40 million global MAUs.
Netflix's move to build an in-house ad-tech platform and expand partnerships is likely to enhance its ad-supported plan, attracting more advertisers and users, positively impacting its stock.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
The Trade Desk shares rose 4.72% following Netflix's announcement of including TTD in its expanded roster of buy-side programmatic partners.
The inclusion of The Trade Desk in Netflix's expanded roster of buy-side programmatic partners is a positive development, likely to drive more business and revenue for TTD.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 80