Netflix shares are trading higher on reports the company has reached 40 million global MAUs on its ad-supported plan. It was also reported the company will launch an in-house advertising program by the end of 2025.
Portfolio Pulse from Benzinga Newsdesk
Netflix shares are trading higher following reports that the company has reached 40 million global monthly active users (MAUs) on its ad-supported plan. Additionally, Netflix plans to launch an in-house advertising program by the end of 2025.
May 15, 2024 | 7:24 pm
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Netflix shares are trading higher due to the company reaching 40 million global MAUs on its ad-supported plan and plans to launch an in-house advertising program by 2025.
The increase in MAUs on the ad-supported plan indicates strong user engagement and potential for higher ad revenue. The announcement of an in-house advertising program suggests strategic growth in ad sales, positively impacting future revenues.
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