Netflix Reaches 40M Global MAUs On Ad-Supported Plan; Plans To Launch In-House Advertising Technology Platform By End Of 2025
Portfolio Pulse from Benzinga Newsdesk
Netflix has reached 40 million global monthly active users (MAUs) on its ad-supported plan and plans to launch an in-house advertising technology platform by the end of 2025.
May 15, 2024 | 7:16 pm
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Netflix has achieved 40 million global MAUs on its ad-supported plan and is planning to launch an in-house advertising technology platform by the end of 2025.
The increase in MAUs on the ad-supported plan indicates strong user growth and potential for higher ad revenues. The launch of an in-house advertising technology platform could further enhance revenue streams and operational efficiency, positively impacting NFLX stock in the short term.
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