What's Going On With Disney Stock Today?
Portfolio Pulse from Adam Eckert
Disney shares are trading lower after CEO Bob Iger announced plans to cut marketing expenses for Disney+ and focus on profitability. Additionally, competition from Comcast's new streaming bundle may be impacting Disney's stock.
May 15, 2024 | 5:08 pm
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NEGATIVE IMPACT
Disney shares are down after CEO Bob Iger announced plans to cut marketing expenses for Disney+ to focus on profitability. The company aims for double-digit profit margins in its streaming business but faces competition from Comcast's new streaming bundle.
The announcement of cost-cutting measures for Disney+ indicates a shift in strategy from subscriber growth to profitability, which may concern investors. Additionally, increased competition from Comcast's new streaming bundle could pressure Disney's market share.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Netflix is mentioned as a model for Disney's new strategy to use technology for customer retention. Additionally, Netflix is part of Comcast's new streaming bundle, which could impact its market dynamics.
Netflix's approach to customer retention is being adopted by Disney, which could validate Netflix's strategy. Additionally, being part of Comcast's new streaming bundle could increase Netflix's subscriber base.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 50