Netflix To Stream 2 NFL Christmas Day Games: Analyst Sees Strong Growth Potential
Portfolio Pulse from Anusuya Lahiri
Netflix has secured exclusive rights to stream two NFL games on Christmas Day, marking its first venture into live football broadcasting. This move is part of Netflix's strategy to incorporate live programming, enhancing its appeal to advertisers and broadening viewer options. KeyBanc analyst Justin Patterson reiterated an Overweight rating on Netflix with a price target of $705, highlighting the potential for >10% annual revenue growth in 2025 and beyond. The Trade Desk is also mentioned as a potential partner to help Netflix monetize its content spend.
May 15, 2024 | 4:10 pm
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Netflix has secured exclusive rights to stream two NFL games on Christmas Day, marking its first venture into live football broadcasting. This move is expected to enhance its appeal to advertisers and broaden viewer options.
The acquisition of NFL streaming rights is a significant move for Netflix, enhancing its live programming portfolio and appeal to advertisers. This aligns with its strategy to grow ad-supported subscriptions and could drive revenue growth.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
The Trade Desk is mentioned as a potential partner to help Netflix monetize its content spend through its retail media capabilities.
The Trade Desk's retail media capabilities are well-suited to help Netflix monetize its content spend, which could lead to potential partnerships and revenue growth for both companies.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50