Disney CEO Iger Says Marketing Expenses At Disney+ Are Too High, Disney Will Invest In Disney+ Technology, Cut Marketing Spend
Portfolio Pulse from Benzinga Newsdesk
Disney CEO Bob Iger announced that marketing expenses for Disney+ are too high and the company will cut marketing spend while investing in Disney+ technology.
May 15, 2024 | 1:22 pm
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Disney CEO Bob Iger stated that the company will reduce marketing expenses for Disney+ and instead invest in its technology. This move aims to optimize costs and improve the platform's technological capabilities.
Reducing marketing expenses can lead to cost savings, which may positively impact Disney's bottom line. Investing in technology could enhance the user experience and attract more subscribers, potentially boosting revenue in the long term.
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