Bon Natural Life And Guangdong JUWO Trading Co Announce Brand Strategic Cooperation
Portfolio Pulse from Benzinga Newsdesk
Bon Natural Life Limited (NASDAQ:BON) announced a strategic cooperation with Guangdong JUWO Trading Co., Ltd. for marketing and supply chain development in liquor distribution and sales, including liquor brands, functional liquor, and hangover relief products in mainland China. The agreement involves co-branding and the launch of liquor products under the 'Jiangwang and App-Chem' brand, with JUWO handling promotion and marketing. This marks the first collaboration between App-Chem and JUWO's Chinese Moutai-flavor liquor brand, aiming for market expansion and innovation.
May 14, 2024 | 3:57 pm
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Bon Natural Life's strategic partnership with Guangdong JUWO aims to expand its market presence in China through co-branded liquor products, leveraging both companies' strengths in bio-ingredient solutions and liquor distribution.
The strategic cooperation with Guangdong JUWO is likely to open new revenue streams for BON in the Chinese market, leveraging the growing demand for health-oriented liquor products. The partnership's focus on co-branding and market expansion could positively impact BON's brand visibility and sales in the short term.
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