'Comcast To Launch Streaming Bundle Of Peacock, Netflix And Apple TV+' - WSJ
Portfolio Pulse from Benzinga Newsdesk
Comcast is set to launch a new streaming bundle named StreamSaver, which includes its own Peacock platform along with Netflix and Apple TV+. This bundle will be exclusively available to Comcast's internet service customers, as announced by Comcast CEO Brian Roberts at a MoffettNathanson investor conference.
May 14, 2024 | 1:20 pm
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Apple TV+'s participation in the StreamSaver bundle could enhance its visibility and subscriber numbers among Comcast's internet service customers.
Apple TV+'s inclusion in the StreamSaver bundle presents an opportunity for increased exposure and subscriber growth by leveraging Comcast's extensive internet service customer base.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Comcast's introduction of the StreamSaver bundle, including Peacock, Netflix, and Apple TV+, could enhance its value proposition to internet service customers, potentially increasing customer retention and attracting new subscribers.
By bundling popular streaming services, Comcast is likely to make its internet service more attractive, which could lead to increased customer retention and potentially attract new subscribers looking for a comprehensive streaming solution.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Netflix's inclusion in Comcast's StreamSaver bundle could expose it to a broader audience of Comcast's internet service customers, potentially increasing its subscriber base.
Being part of the StreamSaver bundle allows Netflix to tap into Comcast's customer base, which could lead to an increase in subscribers as it becomes more accessible through the bundled offering.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70